reimagining podcast advertising
You should be doing AfterShows®. Why? Because they drive 3-5X better results than ads alone
1. We invented and patented Podcast AfterShows®
2. AfterShows® are 10min (sponsored) interviews between you and a podcaster
3. We behaviorally match your customers to the podcasts they listen to
4. We handle everything from production to placement to tracking
The challenge facing podcasters, networks and advertisers alike is that revenue is limited by the number of commercials (ad inventory) in each podcast.
More ad units added to podcasts creates ad avoidance (skipping) and dramatically lowers the ROI for advertisers.
Our solution was to create AfterShows®... a sponsor-able 10 min. interview following thousands of podcasts
• AfterShows® add 10 minutes of highly-listenable sponsored interviews to the end of podcasts.
• AfterShows® are informational and conversational interviews between a podcaster and a sponsor's spokesperson/expert.
• Our proprietary Customer to Podcast matching profiler behaviorally and demographically matches a sponsor's customers to the podcasts they listen to.
• Our AfterShow® team provides segment direction, production, interview angles / questions and results tracking.
• Podcast AfterShows® routinely produce 3-5X the results of typical podcast ads.
• AfterShows® may be an interview between a company spokesperson and podcaster -- or recorded once and inserted in hundreds of podcasts for unlimited scalability.
Advertiser: Home Title Lock
John Solomon interviewed Home Title Lock's spokesperson during a 7 min AfterShow®. HTL needed 24 subscribers to break even. 64 signed up.
"I enjoyed my interview with Home Title Lock. It was informative and didn't sound like a commercial. The format was great and I look forward to doing many more AfterShows®.”
AfterShows® are the proprietary intellectual property of ADcology, Inc., the creative agency powering many of the biggest brands heard on podcasts, radio, streaming, digital and satellite radio today
Do you wonder which podcasts your customers listen to daily? We know! AfterShows® behaviorally matches your customers to podcast content, listener profiles, podcaster personalities and product preferences
"We've partnered with this team on many successful big campaigns. I highly recommend them."
Greg Ashlock, President,
West Division, iHeart Media